Top 5 Online Marketing Tips For Businesses In The UK
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1. Conduct Keyword Research for Your Website
The right keywords used effectively will drive traffic to your website. When your target market begins searching on the web they’re trying to solve a problem. Whether they’re looking for the best digital camera or searching for a lawyer, users will normally begin the problem solving process by typing keywords into a search engine or directory. Online Marketing is made easy by using Keyword Research tools like Wordtracker to develop a thorough understanding of what keywords people are using and which ones are the most popular.
There are free tools out there but you’ll find the services at Wordtracker more than up to the job of finding the best keywords for your site. There’s more to keyword research than this simple info so start searching on the web for more free keyword research tips and tricks.
2. Have Unique Titles and Descriptions for every page on your site
Once you’ve got your keywords, divide your content up over several pages so each page talks about a different solution that your business covers. Then make sure all your page titles and descriptions are unique on every page. This is a simple yet effective online marketing tip for UK businesses.
3. Use your keywords early and often
After you’ve got your keywords for your website pages use them early and often in your copy. Use them in headings (H1-H6), use them in bullet points and make sure all your images have alt tags with keywords. Be careful not to over-optimise your page or stuff it with it keywords. Remember that Google wants to deliver the best possible results for users so use write your copy with the user in mind, first and foremost.
4. Start a blog
Starting a blog and commit to writing regular keyword rich content about your subject area. Blogs are one of the best online marketing tools to drive traffic to your site. And they’re relatively inexpensive to setup. With persistence and a long term strategy you will reap the benefits of having a blog on your website.
5. Write articles and submit them to directories
Write about your subject area and help other people solve problems. You will build trust and authority with your target market and get valuable links to your website.
Hopefully those 5 UK online marketing [http://www.larismarketing.co.uk/pages/articles/Default.aspx?art=48] tips will help you on your way to becoming an online marketing guru. There’s loads of free information on the internet about online marketing so read as much as you can and put the theory into practice.
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