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Custom Web Design Is the Future, Not a Thing of the Past


Since businesses need websites in order to be successful online, this makes web design more essential than ever. However, the introduction of design platforms, as well as web builders, has started an argument whether or not custom web design is dead by now.

Several business owners use platforms that allow you to easily create responsive web designs. After all, you can save money by doing a task on your own. If you can have a killer website and save money at the same time, why wouldn’t you go for it?

The answer is more complicated than what you can imagine.

While Templates Are Easy to Use, are they Worth Using?

Website builders help you create a simple page using a template or another source. There are platforms that target business owners that are not experts in design. All you need to do is drag and drop web page elements into the template. Others that are more creative have included coding in their capabilities.

Though they look so easy to use, template websites come with a number of problems. For instance, the templates are rather bland and too simple. They do not let you personalize your site, and if you like to modify your site, you are in a very unfortunate situation. You need to work with the template developers to make some changes, or hire a web designer to slightly adjust the site. This makes it impossible to design you site all by yourself. Now, if you will spend money to design your own site, it is better to pay for a custom design from the experts.

Unique designs

When it comes to template websites, developers are forced to work within a pre-arranged layout and design features. They may be able to change the color of background and maybe text, but developers have a very small chance of customizing the web design, navigation and content placement. On the other hand, custom websites that are built from zero provide an unlimited range of design capabilities, and can be custom-made to look however you want. Consider the big difference between including contact information and a business logo in a business card template, and designing a business card intended only for that business. Websites, just like business cards, represent a brand, and website templates have a tendency to simply look like templates. Though there are lots of different website templates, most of them have similar design features and functionality. Internet savvy users can easily recognize a website template. Custom websites let businesses avoid the cookie cutter appearance with a distinct, one-of-a-kind design.

DIY Templates All Look Alike

Custom designers make websites based on your brand. They are part engineers, brand consultants, and marketing and sales gurus. They know what a good design looks like, and the items consumers search in a website. They can convey your brand message and express it via images, words and design.

You can tell your web designer to create your company website to convey courage and action, but geared to high-end customers, and he will know exactly what to do. This is not possible with templates, since they are designed to be simple to use, and as general as possible. They are not designed towards businesses, but are directed towards industries and niches. They are not flexible enough to communicate your brand’s unique image across.


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