3 Tips On Hiring A SEO Expert For Your Web Design
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Hiring a reputed web design company is the first step to having your website properly optimised. It’s important to trust the task to professionals because there are a myriad of SEO tricks and techniques that need to be used in just the right manner, and only a real expert will be able to get you the results you want.
1. Ask if they plan to adjust or change your website
Since SEO is an additional feature to website development and you might already have a website up and running, incorporating SEO will involve making changes to your website’s content and structure.
Any team you’re interviewing should be able to give you a concise list of all the changes they will need to make to your current website in order to be able to optimise it. If the SEO expert deals only with SEO techniques, your web designer will have to be notified of the changes needed.
While the overall design of your website shouldn’t be changed drastically, be wary of any team that says everything will remain the same. If nothing’s going to change, what are you paying them for?
2. Ask them exactly what they intend to do
This may seem like an extension of the previous point, but it’s a more detailed look at the SEO strategy the professionals plan to use. This goes beyond just changes to your existing website and examines what techniques will be used and how they’ll improve your website.
A team that’s not willing to share their plans is either scamming you or so worried about disclosing their secrets that they’re willing to let your questions go unanswered. Either way, a team that’s not forthcoming about their ideas is not one you want to work with.
After all, you should know exactly what your website lacks and how the company can help you overcome those flaws, before you sign their cheques!
3. Be wary of teams that focus only on page ranks
Page ranks cannot be guaranteed and any SEO or web design company that claims that they can assure you of a page one rank is pulling the wool over your eyes. They cannot “get you on page one”, but they can certainly help increase your traffic.
Instead of focusing all your attention on a high search engine rank, ask the team you’re interviewing how they aim to help you get more business. A team that’s focussed solely on page ranks will not be of much benefit to your business.
Instead, you should look for one that aims to make your content more interesting, aims to target wider audiences, aims to publicise your website better by using SEO techniques for greater visibility and aims to generate greater traffic for your website without depending only on page ranks.
In a nutshell, the team shouldn’t be putting all their eggs into the proverbial lone basket: the page rank obsession is usually the downfall of most SEO programs.
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